Tuesday, June 17, 2014

King of the World: Hollywood Studios Addendum

With all of the rumors going around about the American Idol Experience and Indiana Jones Stunt Spectacular at Disney Hollywood Studios, I have been thinking a lot about my two previous blog entries on what I would do to fix things.



Well, after some thought, I now feel this type of reorganization and re theming is a must at the studios. Why? Because it fits the current business plan for the parks, namely, synergy. If they were to theme each land in the Studios after on of their studios, then they instantly have an interactive area to promote new films.

New Star Wars film coming out? Head on over to Lucasfilm where you can meet the star of the day from that film. New Pixar film? Head over to Pixar Place where you can get your photo taken with the main character. Get the point?

The possibilities are endless! Any film from any Disney studio could be marketed and promoted right there naturally without the hassle of awkward theming. Plus, with the idea of a character or actor of the day tied directly to whatever film is being promoted, Disney can provide something guests want (fresh interactions) with a classic concept harkening back to the early days of the Studios. 

Overall, I feel confident that the core concept--re theming the Studios with lands based around each of Disney's film studios--would be just the shot in the arm DHS needs, all while maintaining the business model Disney seems to be after.

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